This study presents detailed examples of how repeat Sénékéla users have changed their farming and marketing practices, and the reasons underpinning these changes. Data was collected through a series of semi structured interviews with repeat Sénékéla users. The findings of the case study serve to complement quantitative data about customer behavior change that was collected through a structured survey with 50 customers from a cross Mali. While the phone survey aims at measuring the prevalence of reported behavior changes among repeat users of Sénékéla (in other words, the percentage of repeat users who report behavior change), this case study presents detailed examples that help to show the kinds of behavior changes that are occurring. The case study does not intend to provide evidence of the ‘average’ impact of Sénékéla on customer behavior, and its findings should be considered alongside the results of the Sénékéla midline phone survey. The main findings of the case study have been organized under two key themes; behavior change among repeat users of Sénékéla and factors influencing behaviour change.

Published as FARA Research Report Vol. 4 No. 16